Trocaire Director of Marketing and PR Named Outstanding Practitioner by PRSA Buffalo Niagara

Emily Burns Perryman

Emily Burns Perryman, APR, director of Public Relations and Marketing at Trocaire College, has been named this year’s May C. Randazzo Outstanding Practitioner by the Public Relations Society of America (PRSA) Buffalo Niagara Chapter.

The organization held its 28th annual Excalibur Awards Ceremony at the Tralf Music Hall on June 8. In addition to Perryman’s recognition, the Trocaire Communications Office also won a Silver Excalibur Award for the college’s recent website redesign and a Gold Award for the 2015-2016 President’s Report.

The May C. Randazzo award is given to a Western New York public relations professional who, like May, has achieved exceptional professional success, displays the highest ethics, and is dedicated to serving the community and our profession. The recipient must demonstrate excellence in achievement, application, reputation, ethics, service to PRSA and community service. Pamela Witter, Trocaire’s vice president for Development and Community Engagement, nominated Perryman for the honor.

“She is indeed an outstanding practitioner and someone May would be proud of,” Witter wrote in her nomination. “Emily thinks critically, writes superbly, and forges great relationships with teammates, community partners and institutional constituents. She is an excellent role model for young PR practitioners and is adept at the many skills necessary of a seasoned and successful PR professional.”

Perryman has 14 years of experience in the marketing and communications field, and has been leading her department at Trocaire since fall 2014. In that time, she has built a new team, supported a rebranding of the college, launched an award-winning website, and oversaw the completion of a complete suite of new collateral materials, all while directing strategic marketing plans to support enrollment at Trocaire and reestablish it as a key higher education institution in Western New York.

Perryman said she was humbled and honored to receive the award.

“I am so proud of the work our team does at Trocaire College and am glad to have the chance to support our students pursue careers of achievement and lives of purpose,” she said. “I have a great deal of appreciation for the college’s mission and founders, The Sisters of Mercy, and their five critical concerns. I’m privileged each day to come home knowing I helped support efforts stemming from Mercy values, and our students truly inspire me every day.”

Trocaire’s Marketing team (Kristy Kibler, Julie Cioccio, Emily Burns Perryman, and Pamela Witter) display their awards from the 28th annual PRSA Buffal Niagara Excalibur Awards.